Color Injection

The COLOR INJECTION Pack is inspired by the heritage of our traditionally vibrant running shoes. As part of our larger #liveuplifted campaign, we aimed to uplift the world of youth runners by making their running experience more exciting, modernized, and energized—providing a great opportunity for younger runners to try our iconic models.

In this campaign, my role was to reimagine the COLOR INJECTION Pack, present it to our Global Brand Strategy Team, create a shot list for the photoshoot, develop key visuals and digital marketing assets for global distribution. The marketing assets included, but were not limited to, homepage banners, emails, display ads, both paid and organic social media ads.