Maxi Cosi

As part of the comprehensive site redesign encompassing four Dorel Juvenile brands, I played a key role in the rebranding initiative for Maxi Cosi. In my capacity as lead digital designer, I was responsible for transforming our collaboratively developed concepts into tangible assets. This included creating a digital style guide and designing templates for landing pages, email, third party vendors and social media channels. Our direct-to-consumer channel remained untouched until the site redesign was fully completed, but the design presented here was intended to bridge the old and new brand directions.

Parallel to the rebranding effort, we aimed to increase our direct-to-consumer business. In collaboration with Jebbit, we developed consumer journeys that effectively guided users while capturing valuable data.