Shoes.com

During my tenure at Shoes.com, we offered a diverse range of brands on our website. Recognizing the success of direct mail in attracting new customers, we seized the opportunity to promote the availability of Birkenstock’s Papillio collection on our site. These advertisements featured unique links for data capture, which we later utilized as part of our A/B testing strategy. This campaign was an integral component of a larger initiative I led to elevate our brand presence beyond "just another site that carries our products." By collaborating with various departments, we secured additional marketing funds to develop brand-specific landing pages.